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Diagnostic Imaging – Regions of Opportunity Mapping


Client: H Two Inc.

A company specializing in Diagnostic Imagining (DI) was interested in discovering “Regions of Opportunity” within Ontario for growth of their product.  The CGC undertook a multi-faceted spatial analysis to help determine optimal locations for new or expanded DI clinics.  Initial maps were created to illustrate where the existing lab assets are located, where the competition labs are located, as well as demographic data related to the client base.  Maps were also created to show the spatial distribution of radiologists, general practitioners/specialists who refer clients to the labs, and current DI volume per CSD.  A weighted index was created using the criteria established through the initial mapping phase.  This index was applied to a CSD level map to indicate the most optimal areas of Ontario for further analysis and expansion.

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