Your Brand is Your Business

Join the Sault Ste. Marie Innovation Centre and Global Branding Leader Ashley Konson for "Your Brand is Your Business", an informative and engaging marketing and branding session taking place on Wednesday, April 18 from 9:00am-12:00pm (breakfast included). Tickets are $25.

Your Brand is Your Business will give you tangible deliverables to help develop your business and personal brand. It will focus onbuilding brand strategies, tactics and tools to assist in developing and growing your brand.

WORKSHOP OUTCOMES

1. The knowledge to explain the difference between “a brand”, “branding”, and "brand-building”.
2. Why your brand is your business seen from the perspective of your customer
3. Why brand building starts on the inside and requires an inside—> <—out approach
4. How your leadership philosophy, strategy and core ideology are the keys to winning brands
5. Why your personal brand is so crucial for your business success
6. How to define your personal brand as the north star for your business success

Limited one-on-one sessions with Ashley Konson also available in the afternoon for attendees by request.

About the Speaker - Ashley Konson:

• President of Global Brand Leaders Inc., which is dedicated to helping clients discover and apply leading thinking and the best practices of brand leaders from around the globe for making brands strong inside out.

• Prior to founding this company, Ashley worked in senior and executive level marketing positions in the United States, Canada, and South Africa, with Nestle, The Walt Disney Company, Imax Ltd and Holt Renfrew.

• Since 2001, he has been engaged by clients in a broad cross-section of industries as an advisor, coach and facilitator.

• Lead faculty for the MBA Brand Management program and is regularly recognized for “Teaching Excellence.” He is a two-time winner of the prestigious Seymour Schulich MBA Teaching Excellence Award (2012 1st, 2009 2nd). He has been nominated for this award seven times in the past eight years.

• Ashley’s applied research focuses on: Leadership strategy, Brand and Business Strategy, Organizational Design and Culture, Brand Portfolio Strategy, Customer Experience Design, and Change Management.